Most teachers who look at persuasive texts use adverts for at least one of the units so here are some of my favourite places to look for texts that are rich enough to base a unit of work around.
- www.tellyAds.com is one of the best places for ads seen on televsion. The quality is often better than those found on YouTube and there is an enormous range. The Yeo Valley farmers rapping is one of my favourites but there is so much on here. We use the Corsa Hide and Seek advert for our persuasive teaching sequence. Although expensive, there is an option to buy the adverts on DVD and for those schools where gaining access to these sorts of resources is tricky, this might be an option.
- www.advertolog.com is a very rich source of adverts having television, radio and print adverts. This is a subscription service so you can’t access the film adverts but you can search and find out titles. I use this site for print adverts. There are lots of ways of seraching – by media, by content, by advertising agency etc. I have several favourites on here but some include the Golf R series, the Mercedes Benz left and right side series and the Honda Jazz Grandmother advert. These would make great texts for guided reading.
- http://www.impawards.com type a movie into the search box and find a movie poster. These are fantastic and suitable for guided reading focusing in on the text and its position, colour, light and framing. Many of the posters I looked at have a blue to black colour scheme. That would make an interesting literacy investigation. Which is the most commonly used colour in children’s movie posters and why?
- Be Adwise from smart media is a great online resource for teachers. Module 1 is an introduction to advertising for 6 – 11 yr olds. It focuses on the language of tv advertising, creating your own tv advert, how an ad is made, selling celebrities and what happens when ads get it wrong. This is an excellent resource. The site requires a login but is free to use and download resources.
- Film Education has to have the most comprehensive range of generic activities and those linked to specific films for children. It is a real treasure trove. One of the resources available is a booklet about Teaching Trailers. This site is a must for all teachers interested in teaching about and creating film.
- http://www.visit4info.com is a rich source of tv adverts easily searchable by alphabet or type of advert. One of the best things about this site is the ease with which you can download the ads.